On October 29 at noon, you're invited to a Fireside Chat with Lori Hatcher, Marketer and Business Leader, Truss Beverage Co., for a discussion on her inspiring journey as an entrepreneur, how she helped build Truss' portfolio brands from scratch in an entirely new category, and the cannabis beverages industry as a whole. Plus, guests will get a sneak peek into the brand's newest launch, Bedfellows Liquid Arts.
Lori Hatcher is a brand builder, a challenger, an innovator and the Head of Marketing for Truss Beverage Co. She sees life as a continuous journey and is endlessly finding ways to create the new and different, and to enhance the experience for those around her. Having spent over 20 years shaping some of the world’s most iconic brands, Truss provided Lori with a unique opportunity - to bring together her passion for brand building, disciplined skills in CPG marketing and her start-up know-how - to shape an entirely new category of beverages. Under Lori’s leadership, Truss launched a world-class portfolio of cannabis beverages in August 2020 - in the middle of a global pandemic - built with consumers at the core.